Southern Comfort Whatever’s Comfortable Shampoo advert

Southern Comfort have introduced a new facial hair sprouting, awesome boot wearing, lady pleasing, Southern Comfort sipping hero to their Whatever’s comfortable campaign. While this long haired, snake skin booted, handle bar moustached maverick may never quite live up to the success of his scantily clad predecessor he is still pretty awesome.

The ad campaign also introduces a new, very cool soundtrack in the form of Lou Johnson’s – The Beat.